In 2007, John and Phil Daniels set up their business on the edge of the Birmingham Jewellery quarter to produce a range of frozen, ‘ready to bake’ and ‘thaw and serve’ prepared main courses, desserts and fudge, and have been continuously developing their prepared foods to get the right balance of ingredients, flavour and convenience for our customers.

Chef, John has been a highly qualified Chef in restaurants and hotels in England and Wales and is the driving force behind the great tasting foods available from the Creating Taste kitchens. Using good quality ingredients, locally sourced wherever possible, we produce a range of savoury main courses that are generally sold under our customers own brands, and our desserts are served on selected pub, restaurant and hotel menu’s.

In 2012 a second kitchen was opened as a small bakery to produce our ‘new’ product – the ever popular SCONE. With a choice of sultana and plain ‘thaw and serve’ scones, each one is hand cut to provide a traditional round shaped scone with a high rise.

If you are interested in finding out more about Creating Taste products please contact us on 0121 551 6827, 07812 503043 or e-mail us on